Building things that shouldn't exist—until they do.
Not quite a fund. Not quite a lab. Not quite normal.
Hyrule Capital is a home for projects — some practical, some poetic — that live at the intersection of software, storytelling, and curiosity. We're not built for pitch decks or boardroom presentations. We build because we have to. Because the idea won't leave us alone. Because sometimes the best things come from following a thread that doesn't make sense yet.
Current Ventures
A curated collection of companies, products, and creative experiments.
FormWise.AI
A no-code AI platform for building and embedding GPT-powered tools. Create custom AI applications without writing a single line of code.
BrandLyft Marketing
A growth-focused agency specializing in SEO, marketing automation, and performance marketing for ambitious brands.
LeadDragon
Marketing automation CRM built on the HighLevel engine, supercharged with AI. Capture, nurture, and convert leads at scale.
AgencySaaS.io
Systems, templates, and playbooks for agencies looking to build and sell SaaS products. The operator's toolkit for agency-to-SaaS transitions.
Camp & Country Press
Heritage and WPA-style poster prints celebrating America's wild places. Artful, collectible, and built to last on your wall.
Sherpa Camp Ellijay
A backcountry cabin basecamp in the Cohutta Mountains of North Georgia. Where the wilderness meets hospitality.
FernWild ABA
FernWild Behavioral Health provides Board Certified Behavior Analyst (BCBA) services for children and families. Hyrule Capital provides consulting services.
Hi there!
I'm Javi Velazquez. Hyrule Capital is where the projects that won't leave me alone come to live.
I'm the cofounder of FormWise, and I run BrandLyft.io and LeadDragon. I also build niche AI ventures, wrote the Cohutta Wilderness Field Guide, I advise several creative ventures such as Camp & Country Press. Also I steward Sherpa Camp Ellijay.
I have deep experience in building systems for several digital ventures in the AI and creative space. I enjoy connecting the dots and connecting others with people in my network. That's what Hyrule Capital is about — building things that matter, even if they're hard to explain at a dinner party.
The best work is always the simplest. It is also the most ambitious.
— Charles Eames
Some chapters close
Not everything is meant to last forever. Some got acquired, some found a new home, some taught the lesson and stepped aside.
Ready to build something?
Whether you need strategy, a thinking partner, or hands-on build support — let's talk.